Best Marketing Schools in Texas

Texas has 41 colleges offering Marketing programs tracked by the College Scorecard, producing 3,387 recent graduates. Graduates earn $40,747 on average within two years, roughly in line with the national average of $41,888.

School choice matters significantly: Southern Methodist University graduates earn $59,576 while Texas A & M University-Corpus Christi graduates earn $23,649 — a $35,927 gap. Research each program's curriculum, employer connections, and career services before deciding.

Schools in TX

$40,747

TX Avg. Earnings

$41,888

National Avg.

503

Schools Nationally

Public vs Private: Marketing in Texas

Public Schools (29)

$39,175

avg. 2yr earnings

Private Schools (11)

$44,646

avg. 2yr earnings

Private schools produce $5,471 more in early earnings on average, but typically cost more. Compare net price to determine which offers better ROI.

Marketing Schools in Texas, Ranked by Earnings

Southern Methodist University

Dallas, TX · Private

$59,576

2yr Earnings

1yr Earnings: $52,225

Graduates: 31

Acceptance: 61.2%

Texas Christian University

Fort Worth, TX · Private

$58,221

2yr Earnings

1yr Earnings: $56,711

Graduates: 58

Acceptance: 42.6%

The University of Texas at Austin

Austin, TX · Public

$53,045

2yr Earnings

1yr Earnings: $57,075

Graduates: 151

Acceptance: 29.1%

Texas Tech University

Lubbock, TX · Public

$50,856

2yr Earnings

1yr Earnings: $47,375

Graduates: 251

Acceptance: 70.9%

Texas A&M University-College Station

College Station, TX · Public

$49,772

2yr Earnings

1yr Earnings: $45,553

Graduates: 142

Acceptance: 63.2%

The University of Texas at Dallas

Richardson, TX · Public

$48,510

2yr Earnings

1yr Earnings: $47,095

Graduates: 144

Acceptance: 65.5%

Baylor University

Waco, TX · Private

$47,650

2yr Earnings

1yr Earnings: $45,337

Graduates: 134

Acceptance: 51.0%

Texas State University

San Marcos, TX · Public

$46,790

2yr Earnings

1yr Earnings: $42,984

Graduates: 347

Acceptance: 89.5%

Dallas Baptist University

Dallas, TX · Private

$45,919

2yr Earnings

1yr Earnings: $43,475

Graduates: 24

Acceptance: 91.1%

#10

University of Houston

Houston, TX · Public

$43,575

2yr Earnings

1yr Earnings: $46,988

Graduates: 225

Acceptance: 69.5%

#11

University of Phoenix-Texas

Dallas, TX ·

$43,453

2yr Earnings

1yr Earnings: $47,878

Graduates: 261

Acceptance: N/A

#12

Abilene Christian University

Abilene, TX · Private

$42,682

2yr Earnings

1yr Earnings: $42,484

Graduates: 38

Acceptance: 63.9%

#13

Abilene Christian University-Undergraduate Online

Addison, TX · Private

$42,682

2yr Earnings

1yr Earnings: $42,484

Graduates: 38

Acceptance: 100.0%

#14

The University of Texas Permian Basin

Odessa, TX · Public

Trinity University

San Antonio, TX · Private

$41,937

2yr Earnings

1yr Earnings: $42,126

Graduates: 20

Acceptance: 28.2%

#16

University of North Texas

Denton, TX · Public

$41,823

2yr Earnings

1yr Earnings: $43,444

Graduates: 242

Acceptance: 72.5%

#17

Sam Houston State University

Huntsville, TX · Public

$41,464

2yr Earnings

1yr Earnings: $37,961

Graduates: 74

Acceptance: 85.4%

#18

University of Houston-Downtown

Houston, TX · Public

$41,193

2yr Earnings

1yr Earnings: $42,554

Graduates: 45

Acceptance: 90.6%

#19

The University of Texas at Arlington

Arlington, TX · Public

$40,621

2yr Earnings

1yr Earnings: $41,181

Graduates: 258

Acceptance: 81.3%

#20

University of Houston-Clear Lake

Houston, TX · Public

$40,461

2yr Earnings

1yr Earnings: $36,448

Graduates: 50

Acceptance: 75.3%

#21

Saint Edward's University

Austin, TX · Private

$40,089

2yr Earnings

1yr Earnings: $38,118

Graduates: 38

Acceptance: 83.7%

#22

Tarleton State University

Stephenville, TX · Public

$39,729

2yr Earnings

1yr Earnings: $39,879

Graduates: 45

Acceptance: 94.2%

#23

University of Mary Hardin-Baylor

Belton, TX · Private

$39,009

2yr Earnings

1yr Earnings: $41,842

Graduates: 25

Acceptance: 95.1%

#24

Lamar University

Beaumont, TX · Public

The University of Texas at San Antonio

San Antonio, TX · Public

$37,343

2yr Earnings

1yr Earnings: $35,584

Graduates: 186

Acceptance: 88.5%

#26

St. Mary's University

San Antonio, TX · Private

$37,208

2yr Earnings

1yr Earnings: $43,635

Graduates: 32

Acceptance: 88.9%

#27

University of Houston-Victoria

Victoria, TX · Public

Midwestern State University

Wichita Falls, TX · Public

$36,848

2yr Earnings

1yr Earnings: $35,018

Graduates: 28

Acceptance: 87.4%

#29

The University of Texas at Tyler

Tyler, TX · Public

$36,848

2yr Earnings

1yr Earnings: $32,434

Graduates: 39

Acceptance: 91.5%

#30

Texas Southern University

Houston, TX · Public

$36,848

2yr Earnings

1yr Earnings: $38,243

Graduates: 37

Acceptance: 93.3%

#31

West Texas A & M University

Canyon, TX · Public

$36,848

2yr Earnings

1yr Earnings: $35,782

Graduates: 37

Acceptance: 97.4%

#32

The University of Texas at El Paso

El Paso, TX · Public

$36,560

2yr Earnings

1yr Earnings: $30,261

Graduates: 111

Acceptance: 99.9%

#33

Stephen F Austin State University

Nacogdoches, TX · Public

$36,225

2yr Earnings

1yr Earnings: $41,344

Graduates: 42

Acceptance: 88.3%

#34

McMurry University

Abilene, TX · Private

Texas Woman's University

Denton, TX · Public

$34,704

2yr Earnings

1yr Earnings: $35,733

Graduates: 53

Acceptance: 95.0%

#36

East Texas A&M University

Commerce, TX · Public

Texas A&M University-Kingsville

Kingsville, TX · Public

$33,993

2yr Earnings

1yr Earnings: $27,027

Graduates: 19

Acceptance: 92.3%

#38

Angelo State University

San Angelo, TX · Public

$33,281

2yr Earnings

1yr Earnings: $34,776

Graduates: 23

Acceptance: 79.2%

#39

Prairie View A & M University

Prairie View, TX · Public

$33,281

2yr Earnings

1yr Earnings: $34,735

Graduates: 19

Acceptance: 75.3%

#40

The University of Texas Rio Grande Valley

Edinburg, TX · Public

$30,554

2yr Earnings

1yr Earnings: $25,201

Graduates: 78

Acceptance: 84.8%

#41

Texas A & M University-Corpus Christi

Corpus Christi, TX · Public

$23,649

2yr Earnings

1yr Earnings: $39,916

Graduates: 42

Acceptance: 89.5%

Frequently Asked Questions

What is the best school for Marketing in Texas?

Southern Methodist University ranks #1 for Marketing in Texas with median graduate earnings of $59,576 within two years of graduation. There are 41 schools offering Marketing programs in the state.

How much do Marketing graduates earn in Texas?

Marketing graduates in Texas earn an average of $40,747 within two years of graduation. This is 3% below the national average of $41,888 for this major.

What is the hardest Marketing school to get into in Texas?

Trinity University is the most selective Marketing program in Texas with an acceptance rate of 28.2%. The average acceptance rate across Marketing programs in the state is 78.8%.

Should I attend a public or private school for Marketing in Texas?

In Texas, private Marketing programs produce average earnings of $44,646 vs $39,175 at public schools. However, public schools typically cost less — consider net price relative to earnings when calculating ROI. There are 29 public and 11 private options in the state.

Other Popular Majors in Texas

Chemical Engineering $70,069 Electrical, Electronics and Communications Engineering $68,562 Computer Engineering $65,273 Industrial Engineering $64,917 Computer Science $64,839 Construction Engineering Technologies $63,237 Electrical Engineering Technologies/Technicians $62,062 Aerospace, Aeronautical and Astronautical Engineering $61,898

All colleges in Texas →

Marketing in Other States

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Data updated June 2026. Source: U.S. Department of Education College Scorecard.